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Bodegas Casa Primicia is a renowned winery steeped in history, located in the heart of La Rioja, Spain’s most famous wine region. Housed in a building dating back to the 15th century, the winery is one of the oldest in the area, blending tradition with modern innovation to produce exceptional wines.
At Casa Primicia, winemaking is a craft passed down through generations, with a focus on sustainability and respect for the land. The estate cultivates indigenous grape varieties such as Tempranillo, Garnacha, and Graciano, producing wines that reflect the unique terroir of Rioja Alavesa. Known for their balance, elegance, and complexity, these wines are a testament to the winery's deep connection to the region's winemaking heritage.
Julian Madrid founded the bodegas, which is now run by his grandchildren. Their aim is to make magical wines, accessible to everybody.The fruit is collected from a selection of vineyards in 15-kilo boxes and then passed through the manual sorting table. After alcoholic fermentation, the wine is transferred to barrels for malolactic fermentation. Once fermentation is complete, it is racked and left in barrels for20 months, in fine French oak. After gentle clarification and delicate filtering, it is bottled to complete its refining.
This 100% Tempranillo is very complex, with aromas of ripe black fruit, spicy notes with toasted touches on a milky background. The palate is balanced, with an excellent tannic structure and fruity sensations, a very pleasant and long finish.
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New & Exciting
There are very few wine shops as good as Butlers, years of buying wines from them. There is always something new & exciting to pick out off the shelves and if you’re in any doubt the advice is considered and insightful.
NC - Queens Park
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Brilliant Butlers!
Words can't express the brilliance of Butlers or the thoughtfulness, expertise and compassion of their team! Whilst packing up to move internationally a friend died and I needed to organise an emergency case of something luscious to support the wake. Not only did their wonderful team organise and deliver within an incredibly tight deadline they drafted a message for me too which I approved. Wonderful!!
Jo, Kemptown
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Delightful, delicious, delectable
As a lockdown convert, I'm an online customer, but the clear website, with interesting blogs and some comprehensive descriptions, really helps to steer you. Great advice when needed and great service too.
Chris Lord
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Wonderful Experience
As always, a wonderful experience with Butlers. Have always ordered online and have had great advice and delivery service. So excited when that box arrives! Never had a bad one yet. Thank you Henry and Cassie
Lucy Day
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Wonderful Wines
Great selection including excellent local and other English wines. Reliable info on website with prompt delivery including update message from delivery person. Most importantly, the wines absolutely delivered on expectations and quality.
Jacqueline Yates
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Sourcing Stock
Henry and Team managed to locate some difficult to find American wine which they kindly offered and I gratefully accepted. They truly differentiate by being able to surprise by sourcing stock very much outside the run of the mill.
Ian Maynard
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What a wine merchant should be.
Enthusiasts with a wide and varied stock, updated with regular new additions and blessed with a quick delivery service. You will find gems.
John Hall
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Great Wine/Spirit shop with knowledgeable, friendly and helpful staff
This was my second visit to Butlers Wine Cellar and on both occasions the service has been wonderful. The young lady assisted me and my wife on a number of purchases of wine and sherry and seemed very knowledgeable and made us feel welcome. Having tasted them she was spot on with her comments on each bottle. I would highly recommend anyone to use this shop.
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